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Privacy policy

Personal data (usually referred to as "data" below) is only processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there.

According to Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as “GDPR”), “processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data, such as collecting, recording, organizing, arranging, storing, adapting or changing, reading out, querying, using, disclosing through transmission, distribution or any other form of provision, comparison or linking, restricting, deleting or destroying.

With the following data protection declaration we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide on the purposes and means of processing either alone or together with others. In addition, we will inform you below about the third-party components we use for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.

Our privacy policy is structured as follows:

I. Information about us as controllers
II. Rights of users and data subjects
III. Information on data processing

I. Information about us as controllers

Responsible provider of this website in terms of data protection is:

Kaiser Vision GmbH
Köhlerstr. 78c
01689 Weinböhla

Phone: +49 172 5723196
Fax: +49 35243 45468

II. Rights of users and data subjects

With regard to the data processing described in more detail below, the users and those affected have the right

- for confirmation as to whether data relating to them is being processed, for information about the data processed, for further information about data processing and for copies of the data (cf. also Art. 15 GDPR);
– for the correction or completion of incorrect or incomplete data (see also Art. 16 GDPR);
- to the immediate deletion of the data concerning them (see also Art. 17 GDPR), or, alternatively, if further processing is required in accordance with Art. 17 Para. 3 GDPR, to restriction of processing in accordance with Art. 18 GDPR;
- to receive the data relating to them and provided by them and to transmit this data to other providers/responsible parties (cf. also Art. 20 GDPR);
– to complain to the supervisory authority if you believe that the data concerning you is being processed by the provider in violation of data protection regulations (see also Art. 77 GDPR).

In addition, the provider is obliged to inform all recipients to whom data has been disclosed by the provider about any correction or deletion of data or the restriction of processing that takes place on the basis of Articles 16, 17 para. 1, 18 DSGVO teach. However, this obligation does not exist if this notification is impossible or involves a disproportionate effort. Irrespective of this, the user has a right to information about these recipients.

According to Art. 21 GDPR, users and data subjects also have the right to object to the future processing of the data concerning them, provided that the data is processed by the provider in accordance with Art. 6 (1) lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.

III. Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory storage requirements and no other information on individual processing methods is subsequently given.

Server data

For technical reasons, in particular to ensure a secure and stable website, data is transmitted to us or to our web space provider by your internet browser. These so-called server log files record, among other things, the type and version of your Internet browser, the operating system, the website from which you switched to our website (referrer URL), the website(s) of our website that you visit, the date and time of the respective access as well as the IP address of the Internet connection from which our website is used.

The data collected in this way is stored temporarily, but not together with other data from you.

This storage takes place on the legal basis of Article 6 (1) (f) GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data will be deleted after seven days at the latest, provided that no further storage is required for evidentiary purposes. Otherwise, the data is completely or partially excluded from deletion until the final clarification of an incident.

Contract execution

The data transmitted by you to make use of our range of goods and/or services will be processed by us for the purpose of contract processing and are necessary in this respect. Contract conclusion and contract execution are not possible without providing your data.

The legal basis for processing is Art. 6 (1) (b) GDPR.

We delete the data upon completion of the contract, but must observe the retention periods under tax and commercial law.
As part of the contract processing, we pass on your data to the transport company commissioned with the delivery of the goods or to the financial service provider, insofar as the transfer is necessary for the delivery of the goods or for payment purposes.

The legal basis for the transfer of the data is Article 6 Paragraph 1 Letter b) GDPR.

Contact requests / Contact option

If you contact us via the contact form or email, the data you provide will be used to process your request. Providing the data is necessary for processing and answering your request - without providing it, we cannot answer your request at all or only to a limited extent.

The legal basis for this processing is Article 6 Paragraph 1 Letter b) GDPR.

Your data will be deleted if your request has been answered conclusively and the deletion does not conflict with any statutory retention requirements, such as in the case of any subsequent contract processing.

Web analysis by Matomo (formerly PIWIK)

1. Scope of processing of personal data

Wir nutzen auf unserer Website das Open-Source-Software-Tool Matomo (ehemals PIWIK) zur Analyse des Surfverhaltens unserer Nutzer. Die Software setzt ein Cookie auf dem Rechner der Nutzer. Werden Einzelseiten unserer Website aufgerufen, so werden folgende Daten gespeichert:

(1) Two bytes of the IP address of the user's system
(2) The accessed website
(3) The website from which the user accessed our website (referrer)
(4) The sub-pages accessed from the accessed website
(5) The length of stay on the website
(6) The frequency of visits to the website

The software runs exclusively on the servers of our website. A storage of the personal data of the users only takes place there. The data will not be passed on to third parties.
The software is set in such a way that the IP addresses are not saved completely, but 2 bytes of the IP address are masked (e.g.: In this way, it is no longer possible to assign the shortened IP address to the calling computer.

2. Legal basis for processing personal data

The legal basis for the processing of users' personal data is Article 6 (1) (f) GDPR.

3. Purpose of data processing

The processing of users' personal data enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness and to optimize online marketing. Our legitimate interest in the processing of the data according to Art. 6 (1) (f) GDPR also lies in these purposes. By making the IP address anonymous, the interest of the user in the protection of their personal data is sufficiently taken into account.

4. Duration of storage

The data will be deleted as soon as they are no longer required for our recording purposes.
In our case, this is the case after 180 days.

5. Possibility of objection and elimination

Cookies are stored on the user's computer and transmitted to our site. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

We offer our users the option of opting out of the analysis process on our website. To do this, you must follow the relevant link. In this way, another cookie is set on your system, which signals our system not to save the user's data. If the user deletes the corresponding cookie from their own system in the meantime, they must set the opt-out cookie again.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

Sample Privacy Policy from Law firm Weiß & Partner
Sample Privacy Policy from the Institute for Information, Telecommunications and Media Law (ITM) at the University of Münster